As the internet applications expand like a big bang theory, it has changed its dimension from being just an information provider to adding value to every information in the web portal through information sharing, blogs, RSS feeds, pod cast. Web 2.0 development technologies uses RSS feeds, wikis, book marking, and social networking which enhances the value of internet usage. Business enterprises today have realized that using the web 2.0 protocol and technologies have become imperative to promote ones brand and products.