U.S. Internet advertising grew by 27% to $25.5 billion, according to IDC.
IDC released results to a survey on February 11, 2008 that found that U.S. Internet advertising grew by 27% to $25.5 billion in 2007. Google also lost marketshare for the first time in two years.
As consumers spend more time on the Internet, businesses are redistributing advertising dollars from traditional media to online media to follow this trend. In its quarterly wrap-up report, IDC says that total U.S. Internet ad spending in the fourth (4Q07) grew nearly 28% over the same quarter in 2006 to $7.3 billion. For the full year in 2007, U.S. Internet ad spending grew 27% to $25.5 billion.
Online advertising giant Google, also lost market share for the first time in two years due to slower growth in domestic fourth quarter sales. Click here to see the press release.
More sites plan to add web 2.0 features in 2008…
Scene 7, a subsidiary of Adobe Systems, Inc., reports that 93% of site operators surveyed plan to add zoom, spin, rich internet features and other web 2.0 features to their websites in 2008. Alternate views, user ratings and reviews, and video top the list of planned enhancements.
Of the 347 site operators who responded to the survey, 32% said that they currently offered zoom, 29% alternative views, 25% microsites, 23% video, 22% interactive catalogs and circulars, 21% personalization features such as My Account and Profile, and 21% blogs…..