Internet Advertising revenues hit new high. Estimated to pass $21 billion and surpass $6 billion in 4Q 2007.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25% increase over the previous revenue record of nearly $16.9 billion for full year 2006. Q4 2007 revenues totaled approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. All four quarters reported in 2007 include record level revenues.
Click here for the full press release.
U.S. e-commerce sales grew 19% in 2007, the Commerce Department says
U.S. e-commerce sales grew 19% in 2007 to $136.4 billion, while overall retail sales grew by only 4%, the U.S. Commerce Department reports. In the fourth quarter, e-commerce sales totaled $36.2 billion, 18% more than the same quarter in 2006, while total retail sales increased 4.7%.
E-commerce accounted for 3.4% of all U.S. retail sales in 2007, up from 2.9% in 2006, the Commerce Department estimates. However, the Commerce Department retail sales figure includes many sales that are not likely to occur online—such as restaurant, convenience store, gasoline and heating fuel receipts. Excluding such sales, Internet Retailer estimates about 6% of U.S. retail sales occur online.
The Commerce Department figures are adjusted for seasonal variation and holiday and trading-day differences, but not for price changes.
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Repo lots overflowing with reclaimed cars….
I am very interested in all things economic and have been for some time now. As we go through an economic slowdown here in the United States, I will be posting things that I find interesting. This is one such piece of information.
We have long known about the sub-prime meltdown and the dramatic jump in foreclosures across the country. However, foreclosures and the like is not limited to sub-prime mortgages but rather all different types of mortgages across the spectrum.
It turns out that it is not only mortgages where we are seeing a significant amount of defaults, but also automobile loans. The result is that repo men or women, the people who repossess cars in default from owners in the dead of night are experiencing a significant jump in business. Lenders are also increasing their allowances for charging off bad loans.
What does all of this mean? If you are in the market for a new car, you may be able to get some screaming deals.
Click here to see the article.
Online shoppers increase by 40% worldwide in two years, Nielsen says.
875 million consumers worldwide have made purchases on the web, up 40% from 627 million two years ago, according to the Nielsen Global Online Survey. 85% of Internet users have made at least one online purchase.
“The Internet is no longer a niche technology – it is mass media and an utterly integral part of modern life. Almost no aspect of life remains untouched by online media. As our lives become more fractured and cluttered, it isn’t surprising that consumers turn to the unrivalled convenience of the Internet when it comes to researching and buying products,” said Jonathon Carson, President, International, Nielsen Online.
Nielsen polled 26,312 internet users in 48 markets in October and November.
Click here to read the release.
U.S. Internet advertising grew by 27% to $25.5 billion, according to IDC.
IDC released results to a survey on February 11, 2008 that found that U.S. Internet advertising grew by 27% to $25.5 billion in 2007. Google also lost marketshare for the first time in two years.
As consumers spend more time on the Internet, businesses are redistributing advertising dollars from traditional media to online media to follow this trend. In its quarterly wrap-up report, IDC says that total U.S. Internet ad spending in the fourth (4Q07) grew nearly 28% over the same quarter in 2006 to $7.3 billion. For the full year in 2007, U.S. Internet ad spending grew 27% to $25.5 billion.
Online advertising giant Google, also lost market share for the first time in two years due to slower growth in domestic fourth quarter sales. Click here to see the press release.
More sites plan to add web 2.0 features in 2008…
Scene 7, a subsidiary of Adobe Systems, Inc., reports that 93% of site operators surveyed plan to add zoom, spin, rich internet features and other web 2.0 features to their websites in 2008. Alternate views, user ratings and reviews, and video top the list of planned enhancements.
Of the 347 site operators who responded to the survey, 32% said that they currently offered zoom, 29% alternative views, 25% microsites, 23% video, 22% interactive catalogs and circulars, 21% personalization features such as My Account and Profile, and 21% blogs…..